Government Entities - Sports Tourism

Open Sports Tourism Venues

The opening process for a sports tourism facility requires leadership in a variety of areas. These include:

  • Construction of the facility
  • Publicity and marketing
  • Pre-opening event bookings and sales
  • Operations, safety, event management, pricing, and other systems
  • Talent recruitment and training
  • Bookkeeping and financial reporting systems

Each of these areas must be executed well for a facility to achieve an on-time opening and exceptional economic impact. SFA’s sister firm, Sports Facilities Management (SFM), provides expert guidance and leadership throughout the opening process. Our advisors oversee the opening process for numerous sports tourism facilities annually and have a wealth of experience to support clients during this busy time.

Our work begins long before the first shovel hits the ground. Sports Facilities Advisory and Sports Facilities Management account for the opening process within our budgeting and planning process. We will launch the opening process as soon as there is reasonable confidence that funding for the sports tourism facility has been approved. Because the opening process is a-once-in-a-lifetime event, it is not the time for learning on the job.

SFM's Opening Processes

We launch the opening process with a facility planning meeting and the development of a detailed project plan. SFA’s opening plans become the “road map” for the sports tourism facility opening These date-driven plans address site preparation, zoning/permitting, vendor selection, brand development, pre-opening marketing, pre-opening staffing, staff training, program development, registration software and bookkeeping systems, banking, communications, operations systems, and safety and risk management.

With a proper plan in place, SFM accelerates the sports tourism facility opening process and reduces the workload by providing guidance, document templates, and a complete package of resources.

With SFA and SFM, new sports tourism facilities gain access to our team of experienced professionals and our expertise for marketing, sales, and operations development.



The SFA and SFM team is here to help! Contact us today to learn what we can do for you..