Open Sports Complexes for Institutions

The opening of a new sports complex or recreation center begins long before groundbreaking. Both first-time and experienced developers engage Sports Facilities Advisory and Sports Facilities Management to oversee or support the opening process.

There are many different aspects of the opening process for sports complexes, recreation centers and other kinds of sports facilities. Things like vendor selection, staff selection and training to software, bookkeeping structure, and marketing and branding are crucial to a successful opening. The pre-opening process is a once-in-a-lifetime event for most of our clients and it is not the time for “on the job” learning. That’s why they rely on Sports Facilities Advisory and Sports Facilities Management to get the job done right and done well.

We begin with a planning summit meeting where we develop a date-driven timeline of action steps to open a sports complex, as well as the following projects:

  • Site Preparation
  • Zoning/Permitting and Construction
  • Vendor Selection
  • Brand Development
  • Pre-opening Marketing
  • Pre-opening Staffing and Training
  • Program Development
  • Registration Software
  • Bookkeeping Systems
  • Banking
  • Communications
  • Operations Systems
  • Safety and Risk Management
  • Other Critical Systems

Each of these systems must be executed well to provide for the scheduled opening and to achieve the forecasted revenue goals of sports complexes.


In most cases, Sports Facilities Advisory clients have limited experience with the opening phase for sports complexes. Even our most experienced operators require a project team working on the many aspects of the opening. With Sports Facilities Advisory and Sports Facilities Management, you will have a proven team of experienced professionals who are dedicated to the success of your sports complex or recreation center. For investors and funding sources, SFA and SFM’s involvement provides assurance that sports complexes will achieve their early-stage forecasts, which are critical to the long-term viability of these multi-million dollar developments.

For more information about Sports Facilities Advisory’s opening processes for sports complexes around the country, please fill out our contact form or call us today.



The SFA and SFM team is here to help! Contact us today to learn what we can do for you.