PLAN • FUND • OPEN • MANAGEWe are the world’s leading resource for new and existing sports complexes and recreation centers.

Who We Serve

Sports Facilities Advisory and Sports Facilities Management

Since 2003, SFA has developed a proprietary set of models and analytical tools and developed strategies, financing plans, cash flow forecasts, investor information documents, and business plans for hundreds of public and private groups seeking to open new complexes. During this time we have successfully led numerous projects from concept to opening and have had the great pleasure of attending and assisting groundbreaking events and Grand Opening ceremonies for millions of square feet of indoor facilities and hundreds of acres of outdoor facilities.

Our sister firm, Sports Facilities Management, LLC, is innovating operational systems to produce record-breaking results. Through management consulting and on-site management we offer turn-key operational packages that allow our clients to focus on mission, vision, and business outcomes.

SFA projects represent nearly every sport and recreation pursuit including soccer, baseball, softball, lacrosse, football, field hockey, basketball, volleyball, swimming, recreational aquatics, ice skating, hockey, fitness, rock climbing, teambuilding, summer camps, sports training, family entertainment, adaptive sports, and a wide range of adventure and outdoor sports.

We are passionate about youth and amateur sports and community recreation because we know that it matters to our society. Our advisors and research team is comprised of full-time team members who have seen nearly every scenario imaginable.

SFA is the most reputable resource for public and private developers seeking to plan, fund, and open new complexes and for owners seeking to optimize existing centers. Our reputation is based on the results we have achieved in every stage from strategy and concept, through to optimization.
We are employed by financing sources, new business owners, and the most experienced operators in the industry to assess opportunities, build credibility with funding sources, and to accelerate the path to profitability.
Our process begins with an intake interview to determine whether there is a fit between your needs and our services. Following this initial, no-cost consultation – and assuming there’s a fit – we deliver a proposal detailing the exact steps, fees, and timeline for our services. Once contracted, we begin work, meet deadlines, and deliver results.

Our private sector clients are motivated to create community sports centers that become regional destinations, build wealth, and to apply their professional skills to a sports based business. What unifies SFA’s clients is the knowledge that sports matter to our communities and that facilities can have a dramatic impact on athletes and members of all ages.

Mixed-use developers, professional and retired athletes, entrepreneurs, medical and rehabilitative organizations, league and sport club owners, and other private sector developers rely on The Sports Facilities Advisory and Sports Facilities Management for advisory services and proven systems.

SFA provides planning, funding, opening, and management services to new and existing operators who are ready to take things to the next level. We lead projects with passion and energy because we know that the facilities we plan and manage create healthier communities and serve millions of people every year.

SFA has the industry’s most accomplished advisors and a library of analytical, forecasting, business planning, and development systems and models that allow our clients to turn ideas into action. Our team members come to us from The U.S. Armed Forces, Disney, Live Nation, Global Spectrum, SMG, the YMCA, parks and recreation, campus recreation, and the professional sports industry.

SFA projects range from league play and tournament-style facilities to training academies, national stadiums, special events venues, aquatics centers, ice arenas, and adventure and ‘X’ Games developments. We have extensive experience in the financial and operational aspects of turf, hardwood, ice, aquatics, adventure sports, family entertainment centers, and outdoor sports parks. Our team is passionate, proven, honest, and we become personally invested in helping our clients achieve their most ambitious goals.

In collaboration with our clients, we have opened many of the most well-known indoor and outdoor sports operations and recreation centers of our time. This has led to a culture that is energetic, future-focused, innovative, and results-oriented.

SFA’s sister company, Sports Facilities Management, LLC, provides operational systems, management consulting and full-time facility management including staffing, operations, programming, and marketing. This management capability and our proven track record provides enormous value during the financing phase because financing sources favor projects that are led by experienced teams.

We achieve results because we have attracted the industry’s best talent. The accomplishments of our full-time planning advisors, facility operators, and management advisors are second to none. We connect with our clients on a personal level and take ownership for the deliverables and results for which we are responsible. Our team members come to us from the best sports, tourism, entertainment, real estate development, campus recreation, and community recreation organizations in the world.
Our culture of collaboration is energized by our focus on learning. We research trends, benchmark performance, eliminate outdated practices, and share best practices within our organizations to support the ongoing development the industry and our clients. We also utilize powerful educational programs, one-on-one coaching, and teambuilding to create unique career opportunities that allow truly talented professionals to share and continue to develop their own expertise.
SFA’s services are highly customized to the different markets we serve. We are engaged by Private Developers, Government Entities, Financial Institutions, Faith Based Organizations, and Corporate/Institutional Clients.

We established Sports Facilities Management, LLC (SFM) and built a world class leadership team for SFM to provide new facility opening services, management consulting, and day-to-day management to complexes across the world. Led by the industry’s most experienced professionals, the SFM team has been responsible for the management success of many of today’s most notable facilities including sports tourism venues, community recreation centers, training academies, fitness centers, league play venues, and family entertainment centers.
Together, The Sports Facilities Advisory (SFA) and Sports Facilities Management (SFM) are turning sports facility dreams into reality for hundreds of clients and millions of community members. If you are hoping to build or optimize a sports facility, we look forward to speaking with you.

SFA has produced the financial forecasts, feasibility studies, master plans, business strategies, funding documents, operating systems, and management programs for an incredible portfolio of more than $4 billion in government and privately funded sports, entertainment, and recreation venues around the world. We serve national, state, and local government agencies and assist private developers, retired and current professional athletes, clubs and leagues, international sports brands, medical rehabilitation/hospitals, and first-time entrepreneurs.
For our team members, SFA provides exciting opportunities to make a difference through sport, family-oriented recreation, and fitness.
Developers, communities, and educational institutions rely on SFA to provide strategic recommendations, realistic financial forecasts, and to implement proven approaches to transform ideas into action. For sports tourism destinations, SFA is a leading resource; providing a step-by-step approach that includes feasibility analysis, project management oversight and management expertise in a wide range of venue types.
For established institutional clients – including health care providers, real estate developers, major sports brands, and retailers – SFA provides proven expertise to support core business and brand objectives.
Individual entrepreneurs turn to SFA when they are ready to take action and make long-held ideas come to life. Our independent clients are motivated by their passion for sports, the desire for a better lifestyle, and an attraction to the business of sport.